The Museum of Illusions is one of Croatia’s best export products and one of the major franchisors from Croatia. Since its inception in 2015, the Museum of Illusions has expanded from Zagreb to over 40 locations in 25 countries worldwide. The newest museum is opening in Atlanta and several other cities in the USA.
The Museum of Illusions, a Croatian export tourist product and pioneer of the “edutainment” museum concept, has opened its doors to a new location in Brussels, Belgium. Thus, the “capital of Europe” has become the 37th city where the largest chain of private museums in the world is present. This is another success and a step closer to achieving the goal of opening 100 locations globally by the end of 2026.
“We are proud of the fact that the world has recognized the unique concept that has, in just a few years of intensive development, grown into a serious global brand and a leader in the ‘edutainment’ industry. We are also proud of the fact that behind every opened museum stands our expert team, managing projects from our office in Zagreb. In order to ensure further expansion, we have doubled our team in the first six months of 2022 compared to the beginning of the year. We continue to grow and expand the Museum of Illusions, and each new opening and the immense public interest show us that we are heading in the right direction,” said Teo Širola, President of the Museum of Illusions.
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